Franchise Development

Accelerate Franchise Growth with Real-Time Lead Engagement

Expanding a franchise network depends on fast, efficient engagement with motivated leads. Lumin.ai’s fully automated solution connects with prospective franchisees as soon as they express interest, allowing your team to prioritize high-quality interactions and increase conversions.

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“With help from Lumin.ai, by the end of Q1 our franchise-development team had already hit 70% of its target for the entire 2023.

Our real estate team is gearing up for a tidal wave. That’s the best problem a franchisor could ever have.”

Joe Malmuth
Chief Development Officer
Batteries Plus
Instant Lead Engagement

Follow Up Fast

Brand competition for prospective franchisees is intense—just a few hours of delay can transform a receptive candidate into one who has already fallen in love with a different brand. Lumin.ai instantly contacts leads via text the moment they hit “Submit”.

That’s par for the course in today’s world. Your team may even have an automation that already sends an initial text whenever a lead arrives; that doesn't require AI.

But that’s not nearly enough.

A prospect fills in a lead form and immediately gets a text response from you via Lumin.ai.
24/7 Responsiveness

Connect with Even the Busiest Prospective Franchisees

Even the most motivated, most capable prospective franchisees can also be the busiest, and may not respond immediately.

Through the power of AI-based conversational texting, Lumin.ai stands ready to engage at the time of their choosing, 24/7, capturing attention at the height of their interest. Those who are ready can schedule directly on your calendar within minutes.

Eliminating “phone tag” can shrink your sales cycle by days, putting your brand a stage or two ahead of your competitors.

A busy potential franchisee who is currently in the corporate world takes a moment to respond to a text.
Omnichannel Coordination

Harmonize with Phone and Email

Life circumstances vary. That’s why some prospects are free to answer the phone at any time of day, while others truly appreciate the time control they get by texting.

Lumin.ai integrates with your CRM system, in real time and in both directions, so that your team can seamlessly use traditional voice and email methods that already work with many of your leads. Presenting a common, coordinated front lifts all boats.

A potential franchisee receives a phone call from a developer. Lumin.ai switches gears appropriately.
Conversations at Scale

Sift Through Social and Portal Leads

Difficult lead sources can require your development team to expend immense effort chasing, resulting in low conversion if they can’t keep up.

Lumin.ai changes the game by sifting through hundreds of leads per month per developer, filling their calendars with the ones who are most interested.

“People love our brand, and that drives tremendous social media activity. That’s a great opportunity, but immediate response to inquiries can be a challenge.

Using Lumin.ai has helped tremendously. It immediately engages with a new lead through a customized texting conversation as soon as the lead enters our system.

Lumin.ai has changed the game, helping our development team focus its time on the most promising prospects.”

Julia Ledford
Director, Franchise Development
Capriotti's
Social media leads arrive rapidly, like meteors.
Prompt Attention While You’re Busy

Engage Broker Leads

Broker leads are the warmest, but they’re usually primed for other brands as well as yours. While your developers spend their day interacting with the most mature prospects, Lumin.ai ensures that their newest referrals get prompt attention and a committed meeting time.

That puts your brand in the best position to be seen as the one with momentum and the most decisive journey.

A franchise broker interacts with a potential franchisee.
Situational Awareness

Speak to What Matters

Investors, brand fanatics, corporate refugees, legacy builders, veterans, and mission-driven leaders have a spectrum of reasons to engage, and your brand likely has what matters to them.

With Lumin.ai, you can adjust your approach based on the lead’s persona and stage of progress through the journey, maximizing your changes to achieve resonance.

An office warrior, a brand fanatic, a veteran, and investors receive tailored messages from your brand via Lumin.ai.
Full Control

Protect Your Brand

How you describe your brand’s strengths, particularly where Item 19 and other financial representations are concerned, is of vital legal importance.

Lumin.ai gives you full control over any statement about your brand, giving you the peace of mind that comes with messaging that’s safe and consistent, while being inspiring and informative.

Stylized franchise disclosure document (FDD) is pictured, with a message from your brand that quotes carefully vetted AUV figures.
A prospect fills in a lead form and immediately gets a text response from you via Lumin.ai.A busy potential franchisee who is currently in the corporate world takes a moment to respond to a text.A potential franchisee receives a phone call from a developer. Lumin.ai switches gears appropriately.Social media leads arrive rapidly, like meteors.A franchise broker interacts with a potential franchisee.An office warrior, a brand fanatic, a veteran, and investors receive tailored messages from your brand via Lumin.ai.Stylized franchise disclosure document (FDD) is pictured, with a message from your brand that quotes carefully vetted AUV figures.
CRM Integration

Coordinate !Omnichannel Sales Processes!

Go on phoning and emailing! Lumin.ai will follow along.

Lumin.ai integrates with your CRM system bidirectionally and in real time, so that your lead qualifiers and developers can be instantly aware of progress that it makes, and vice versa.

Your franchise development team gets a single, real-time view of lead progress. More importantly, each prospective franchisee sees a coordinated sales process that brings the best advantages of text, email, and voice.

Don't see your CRM?

Let’s talk! The Lumin.ai platform is designed, from the bottom up, for enterprise-grade integration. It can also function without a CRM system.

Strategic Partnership

Partnership with !FranConnect!

Lumin.ai has worked deeply with FranConnect for many years, thanks to a strategic partnership that fosters collaboration on all fronts.

For our joint customers, this means a seamless experience with both products and both teams, from turnkey onboarding to ongoing adaptation to your needs.

FranConnect logo
IFA Membership Badge
Community Connections

Engagement in the !Franchising Community!

We at Lumin.ai are grateful to the 100+ brands who have taken us into their confidence, taught us the nuances of their franchise development strategies, and helped us be a part of their success.

We’re proud to be a member of the International Franchise Association and the further opportunity that creates for engagement with the franchising community.

What franchise development teams are saying

“We have been using Lumin.ai since August of 2020 and it has become an integral part of our development process using the FranConnect system.

The team at Lumin have been a pleasure to partner with and have consistently worked at improving the software since we started with them.

I would highly recommend them to any franchisor seeking to ensure that all candidates receive an immediate response to their inquiry with a direct opportunity to self-schedule a call.”

Kevin Wilson
CEO
Buzz Franchise Brands

“Our consultants are scattered across dozens of offices in the United States and Canada, with different holidays, time zones, and availability.

Lumin.ai copes smoothly with that complexity and helps them make optimal use of our leads from multiple sources.”

Jania Bailey
CEO
FranNet

“We were making 2 or 3 phone calls, then we’d get them on the line, and they’d be in carpool or at the grocery store. It wasn’t a productive conversation. So we were back to chasing again.

But now these first calls are much more productive. They have much better questions because they’re prepared.”

Jennifer Folger
VP Franchise Development
Tropical Smoothie Cafe

Build Your Franchise Network with Intelligent Lead Engagement

Learn more about how Lumin.ai can help you grow your franchise network by engaging the right prospects at the right time.